New Magibroker System Launched with Deployment of 'Morgan Hotel' Website

[NewsDesk]

Magico.ie, a Leading Supplier of eCommerce and Online Marketing Solutions, today Announced that its MagiBooker Product Suite had been launched with the Successful Deployment of a New Website for The Morgan Hotel, part of the Fitzpatrick Hotel Group

Commenting on MagiBooker, Aíne McGuinness, Group Marketing Manager, Fitzpatrick Design Collection stated, "The use of MagiBooker on www.themorgan.com enhances our online business by making it easier for guests to book accommodation on the website and with accommodation searches and bookings through the website now communicating directly with our property management system, it makes the management of our online business much easier."

"Our partnership with magico.ie allows us to see exactly where our online revenue is coming from, measuring every click and page view and making ongoing changes to improve conversion rates", Ms. McGuiness added.

According to John Carmody, MagiBooker Business Manager, "MagiBooker addresses a critical business gap for hotels by integrating their website with their traditional non-web business. This provides hotel customers with improved access to accommodation booking online while it gives accommodation providers greater control over their total room management so that they can measure the success of their web strategy and easily adjust to maximise revenue."

Mr. Carmody added, "Magico.ie are delighted to continue delivering the best solutions to our clients, and with the launch of the MagiBooker product suite, we now have a targeted product for the Hospitality Industry, that draws on our eight years experience in the wider eCommerce and online marketing sector. This allows us to utilise our extensive experience and offer our award winning services, optimised for the Hospitality Industry."

"We look forward to continuing our partnership with Fitzpatrick Hotels in the future to help them exceed and grow their online revenue targets", he concluded.

Available globally, magico.ie's MagiBooker product suite is an essential tool for revenue managers serious about growing both occupancy and yield through their online presence. It delivers a feature-rich range of services to support both online bookings and enhanced cross selling of other available services, such as spa and golf facilities, while also providing online marketing capability and integration to property management systems. Of note for Hotel IT managers is MagiBooker's flexible architecture allowing customisation and integration with a hotel's existing online presence.

About Magico.ie
Magico.ie has been providing proven web design and development, online marketing and bespoke software development solutions to local, national and international businesses since 1999. From its Headquarters in Ennis, the County Clare company employs 15 people and boasts an impressive client base including Fitzpatrick Hotels, Halifax Insurance Ireland, Kerry Foods, Fuji, Munster Rugby, Lily O'Briens, Hughes & Hughes Booksellers, and Clare County Council.

The magico.ie team consists of industry experts who have worked on large Irish and overseas ICT projects with partners such as IBM, Microsoft, Tesco.com, Ireland Online, Bank of Ireland Asset Management, and many more.

In 2005, the company received the 'Best Web Design and Development Agency Award' at the prestigious eircom.net Golden Spider Awards, the Oscars of Ireland's Internet industry. The company was again shortlisted for an award last year as well as being shortlisted in the Web Development Company of the Year category at the 2006 ICT Excellence Awards.