Intelliseek's PlanetFeedback division has released a significantly enhanced version of BrandPulse 360(TM), a state- of-the-art intelligence solution that helps companies capture and analyze all forms of consumer contact -- emails, phone calls, mail, Internet discussions, survey responses, warranty claims and more -- in a single desktop dashboard with an easy-to-use, interactive reporting tool.
For the first time, large volumes of disparate consumer messages -- solicited and unsolicited, structured and unstructured -- can be harvested automatically for daily delivery and understanding, no matter what their format or source, including product-, brand-, company- or marketing-initiated feedback.
In addition, BrandPulse 360's reporting tool analyzes the data across numerous dimensions -- by product, topic, source, sentiment (positive-negative opinions), phrase/keyword and other parameters -- to give business professionals a 360-degree view of real-time consumer insights. BrandPulse 360 users can access standardized reports or create their own, and all reports can be shared digitally with other professionals within a company, brand or organization.
"The BrandPulse 360 solution represents an entirely new way of executing consumer intelligence and understanding," said Aaron Roth, PlanetFeedback's technology director. "Each day, thousands of data points of critical consumer information go unread or unheeded simply because companies don't have a single-point system or the time to organize them and extract the big-picture view. BrandPulse 360 delivers full-spectrum consumer, brand and marketing intelligence in a user-friendly, business-friendly format."
A key BrandPulse 360 differentiator is the ability to pool internal consumer affairs and CRM data with public comments, so-called consumer "buzz" found on the Internet -- information companies often do not analyze. Likewise, users can be alerted automatically by email when a certain issue, topic or event is detected in messages for immediate action or response.
The BrandPulse 360 product helps companies develop totally new insights about their products, services and brands, allowing them to improve customer satisfaction, product development and corporate reputation programs, and to develop crisis intervention and targeted loyalty marketing programs. BrandPulse 360 also serves as an excellent competitive intelligence tool that can compare specific product or brand attributes in real time.
BrandPulse 360 customers can choose their own feedback configuration -- Internet-only data, internal company data only, data collected by using PlanetFeedback's ExpressFeedback platform from a client's Web site(s), or a combination of all. Other benefits include:
<ul> <li> Quick setup and implementation in 4-8 weeks (compared to a year or more for other solutions). </li>
<li>A desktop interface that analyzes data and delivers it in graphical report format to any number of users, not just "power users."</li>
<li>Standardized report templates that can be viewed 50 different ways, depending on needs. Reports include built-in search functions and the ability to access verbatim consumer comments with a single click.</li>
<li>State-of-the-art text-mining and classification capabilities that analyze consumers' unstructured, unsolicited comments in real time.</li>
<li>Customized reports and automatic alerts that are delivered by e-mail.</li>
<li>ASP-hosting (Application Service Provider), requiring little to no technology investment (hardware, software, bandwidth, etc.) by clients. Intelliseek handles all infrastructure, giving companies a low total cost of ownership, quick implementation and quick return on investment.</li>
<li>Optional interpretation, analysis and insights services from in-house industry analysts.</li></ul>
Many F1000 brands depend on the BrandPulse 360 solution for real-time consumer intelligence, new product launches, competitive intelligence or targeted market research.
"In today's competitive environment, companies are realizing the critical need to understand consumer perception of their products, brands and services and markets holistically," Roth says. "Technology finally is able to accomplish today what manual reporting and cumbersome record-keeping couldn't do in the past, and BrandPulse 360 is leading the way."
About PlanetFeedback
PlanetFeedback creates cutting-edge consumer, brand and marketing intelligence solutions based on state-of-the-art information-discovery and retrieval, text-extraction and text-mining technologies developed by its parent company, Intelliseek Inc. Its flagship product lines, ExpressFeedback(R) and BrandPulse(TM), help companies, brands and enterprises tap the power of consumer insights to make better, smarter marketing, distribution and promotion decisions. PlanetFeedback and Intelliseek are based in Cincinnati.