WebSideStory, Inc. (www.websidestory.com ), the world's leading provider of outsourced e-business intelligence services, today announced that the UK division of Mitsubishi Motors (www.mitsubishi-cars.co.uk ) is using the award-winning HitBox Professional (www.hitboxprofessional.com ) to help re-design its Web site and improve both customer acquisition and customer loyalty. Mitsubishi decided to outsource its Web analytics to HitBox Professional after realizing that the log-file software package it was using did not provide needed information and was draining valuable IT resources. HitBox Professional, winner of PC Magazine's Editors' Choice Award for best Web site analysis service, is a completely outsourced Web traffic analysis service that helps businesses identify important customer patterns and trends in real-time, including identifying where visitors come from, where they linger, and what paths they take through the site. The service requires no hardware or software investment, and no reliance on IT personnel to process reports. All the information is made available in real-time through a convenient, graphical, online interface. Mitsubishi plans to launch a newly redesigned Web site early next year based on the intelligence gathered from HitBox Professional.

"The software we were previously trying to use was incredibly time-consuming for our IT staff to manage," said Haydn Davies, marketing manager for Mitsubishi Motors in the UK. "In addition, the information it provided was too basic to be useful for the design of the new site. HitBox Professional has provided us with real insight into what customers want out of our site, quickly and easily."

With the detailed information from HitBox, the company can easily pinpoint what promotions, content, and areas of the site are most effective in attracting and retaining customers. With the real-time reporting, Mitsubishi is able to get instant feedback on changes it makes. HitBox also provides the company with dynamic historical data that it can compare with current behavior patterns to see how visitors' interests have changed over time.

"Mitsubishi understands that getting instant access to customer behavior information is critical in operating and designing an effective and profitable Web site," said Daniel Guillox, vice president and general manager of European operations for WebSideStory, Inc. "HitBox Professional eliminates the burden of processing software reports and allows our clients to concentrate on what's really important: making the customer happy."