NewsDesk
Boston Media Corporation, an innovative online marketing and technology company, announced its relationship with Akamai Technologies to enhance the delivery of ads and content to their global audience. By utilizing Akamai's worldwide network of over 9,700 servers, Boston Media will optimize the delivery of ads served each month.
"Our relationship with Akamai reinforces our commitment to our customers and overall level of service," said Michael Lennon, Chief Executive Officer of Boston Media. "Boston Media serves 300 million ads per month, and by having a relationship with Akamai it enables us to continue to give advertisers and publishers the best possible service by assuring our ads and content will be delivered fast and efficiently."
"Delivering mission-critical content and enabling businesses to concentrate on their core competencies is what Akamai is all about," said Mike Campbell, vice president of sales, Akamai. "We're pleased to help Boston Media provide a quality online experience for its customers through reliable, high-performance content delivery and the worldwide reach of Akamai's network."
Boston Media will largely utilize Akamai's content delivery service for distribution of advertisements and sponsorship content for its Shoxygen Sports Marketing division. Shoxygen Sports Marketing, a premier online sports marketing firm, operates the largest online advertising network exclusive to sports.
Akamai's Internet content delivery services allow businesses to minimize Web infrastructure costs and complexities while reaping the benefits of rapid, reliable whole site delivery, high-quality streaming media delivery, personalized and dynamic Web page assembly, advanced global traffic management, and other value-added services. Akamai's core technology analyzes real-time Internet conditions to deliver all forms of content from an optimally located Akamai server, reaching end users with measurably greater speed, reliability, and performance.
Boston Media Corporation is neither a conventional agency nor a service company offering a single solution. It is, instead, a new breed of company shaping the landscape of interactive advertising, publishing and e-commerce by delivering powerful advertising and technology solutions to online advertisers, publishers and merchants.