For companies in the "people-based" services industry, the question is no longer whether to implement an integrated, web-enabled ERP/CRM system, but whether that system should be a fully hosted solution, according to Cal Yonker, CEO of Crestone International.

"Whether they provide professional, legal or employment services, a company that wants to be a player in today's people-based service industry should already be planning the implementation of at least an integrated, web-enabled CRM/ERP application," says Yonker. "The real decision is whether or not that application should be an ASP solution, and that means determining whether it is a competitive necessity or a competitive advantage. If it is a necessity, an ASP is the best option."

ASP solutions level the playing field by providing quick and affordable access to high-end enterprise solutions, eliminating the need for significant investments in hardware, personnel or training. Plus, industry-specific ASP solutions are now available.

For example, in April Crestone launched a fully hosted, pure-Internet application developed specifically for the staffing industry. Hosted by Crestone's APIS Center, the application transparently conveys information between front- and back-office operations, improving management of prospects, applicants, contacts, orders and assignments. It provides complete web self-service capabilities for applicants and clients, fully automates the bill-pay process and allows business to be conducted seamlessly over the Internet.

"Our APIS Center and its staffing product are also excellent examples of what companies should look for once they decide to go the ASP route," says David Boim, Crestone's executive vice president of sales and marketing. "They represent the culmination of years of experience with the design, implementation and management of enterprise solutions for the staffing industry. That kind of expertise is critical to the success of an ASP enterprise solution."

Crestone International (http://www.crestone.com), a virtual, net-centric company, is a leading provider of consulting services that link ERP and CRM applications through the Internet. Using a flexible methodology that addresses the unique needs of each client, Crestone's highly experienced consultants assess, implement and manage client applications worldwide. Based in Atlanta, Crestone has expertise in the staffing, professional services, financial services, higher education, public sector, utilities and healthcare arenas. Crestone maintains strategic partnerships with PeopleSoft, Inc., Siebel Systems, Inc., Quest Software, Tivoli Systems and SunGard eSourcing.