As dial-up Wanes, Next Phase of Broadband Dawns

What dial-up was to broadband, DSL is to fiber. Countries such as South Korea, Japan and to a lesser extent, the United States are entering a new phase of broadband development as the market goes from high-speed Internet to very-high-speed Internet. This will be one of the key drivers for the global broadband market in the coming years, according to eMarketer's report Broadband Worldwide: 2005-2011.

At the end of 2006, there were approximately 251 million broadband households worldwide. The US and China are the two largest broadband markets in the world, with 54.6 million and 46.6 million broadband households, respectively.

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By 2011, eMarketer estimates that the number of broadband households in the US will total 89.9 million, representing 69.3% of all American households. At the same time there will also be 90.5 million broadband households in China, accounting for a mere 23% of all Chinese households.
Key questions the Broadband Worldwide report answers:

How many broadband households are there in selected countries in North America, Western Europe, Asia-Pacific and Latin America?
Which broadband technologies currently dominate?
What technologies are emerging—and why?
Which countries will lead the world in the next decade?

This increase in broadband use has huge implications for worldwide business. The internet Advertising Bureau already claims that advertising expenditure by UK firms is bigger on internet marketing than spending on national newspapers. Indeed, a report on broadbandfinder.co.uk claims that advertising revenue spent on the online sector in 2006 grew by 41% whilst spending across other media “declined or remained stagnant”. The report concluded however, that of all advertising expenditure, the online total is 11.4%.

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