Highly Desired .mobi Names to go on the Auction Block, Continuing the Momentum and Development of new Mobile Content

On the heels of a successful auction appearance in 2006 when .mobi domain names sold for a combined total of just under US$400,000, dotMobi is making 15 premium names available via auction. On March 7, dotMobi plans to auction a select group of domains at T.R.A.F.F.I.C. WEST 2007 in Las Vegas. The .mobi names scheduled for auction are: "airfare," "areacodes," "cam," "casinos," "creditscore," "directions," "eat," "libre," "loancalculator," "models," "newmusic," "pics," "pizza," "realestate" and "singles." This selection of names is subject to change at dotMobi's discretion.

These names join the 400,000 .mobi domains that have been registered since General Registration commenced on October 11, 2006. "Last October, the T.R.A.F.F.I.C. auction put three .mobi domains into the Top 15 emerging domain sales for 2006. The demand for these domains demonstrated the industry excitement around mobile content," said Neil Edwards, CEO of dotMobi. "We expect this list of 15 names to draw an equal, if not greater, demand. And with the variety of free tools and developer partners we have, building content behind these names will be a simple and affordable proposition for the buyers."

He added, "But more importantly, the sale of these 15 highly desirable names allows dotMobi to fund ongoing initiatives for the web developer and content provider communities such as our developer forum at http://dev.mobi and the free mobile readiness testing and reporting tool at http://ready.mobi."

The dotMobi Premium Names list is a compilation of commonly used words and phrases which dotMobi has set aside for equitable allocation as an alternate to the traditional "first come, first serve" procedure. These names will be distributed in batches through 2008 using both auction and Request for Proposals (RFP) processes. For more information on .mobi domains and how to register .mobi domains, see http://pc.mtld.mobi. Visit the dotMobi blog at http://blog.mobi. Learn more about the T.R.A.F.F.I.C. WEST 2007 event and auction at www.targetedtraffic.com/index.html.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the evelopment of Internet usage from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work from their mobile device when using the .mobi address. dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

Contact:
Vance Hedderel
dotMobi (mobile Top Level Domain, Ltd.)
+1-703-485-5563
vhedderel@mtld.mobi