Purisma Customer Registry Helps Improve Customer Service With Sophisticated Data Correlation and Customer Transaction Flow-Through

Purisma, the leading provider of Customer Identity Management for enterprises deploying customer-centric applications that span disparate data sources, today announced that XO Communications has chosen the Purisma Customer Registry to improve customer transaction flow-through and accelerate service activation.

XO is a leading provider of national and local telecommunications solutions for businesses, large enterprises and other telecommunications companies. Key to the success of XO is its core value of providing customer-centric service. In a recent customer survey, 80 percent of XO customers rated XO good to excellent on a five-point scale. To achieve this level of customer satisfaction, XO sales and care teams rely on business-critical systems for order entry, service provisioning and billing.

"Purisma has helped us lower our order fulfillment costs, reduce errors and improve our time to service," said Dave Frieder, vice president of information technology for XO Communications. "Overall, it has greatly improved our customer service. We wanted to be able to provide service to our customers faster -- and improve customer satisfaction. Purisma has helped us achieve that goal."

"What really sold us was the proof-of-concept project Purisma completed using our own data. Purisma showed us the results within days -- and they were very impressive," added Frieder. "We felt the Purisma solution was the best value."

Implementing the Purisma solution happened in iterative cycles over two months, with significant results. XO is now able to better automate its data flow-through between systems thanks to data correlating at much higher rates.

Data correlation between systems improved by more than 45 percent, and customer transaction flow-through increased up to 38 percent. With reduced exception management requirements, there are now fewer records for XO to research and manually handle.

"We are excited to partner with XO to support them in driving and growing their already high level of customer service," said Todd Clyde, vice president sales at Purisma. "Purisma is committed to providing superior Customer Identity Management solutions to enterprises like XO that have adopted strategic customer-centric initiatives to deliver immediate results to the bottom line."

About Purisma
Founded in 2003, Purisma(TM) provides Customer Identity Management solutions -- the essential ingredient for enterprises deploying customer-centric applications that span disparate data sources. The secret to success of these applications, and alternatively, their greatest challenge, lies in determining a single, accurate customer "identity" for each account from customer information scattered across enterprise-wide systems as well as relevant external data sources. Purisma's patented software solution, the Purisma Customer Registry, rapidly derives a reliable customer identity index for powering multiple applications with different perspectives of the customer.

Purisma customers include Fortune 500 businesses across a wide range of industries. Purisma is an Informatica Alliance Partner and the Customer Registry is integrated with Informatica's PowerCenter. Company headquarters are located in Redwood City, California. To learn more about Purisma, visit www.Purisma.com, call (650) 306-8300 or e-mail info@purisma.com.

About XO Communications
XO Communications is a leading provider of national and local telecommunications services to businesses, large enterprises and telecommunications companies. XO offers a complete portfolio of services, including local and long distance voice, dedicated Internet access, private networking, data transport, and Web hosting services as well as bundled voice and Internet solutions. XO provides these services over an advanced, national facilities-based IP network and serves more than 70 metropolitan markets across the United States. For more information, visit www.xo.com.

NOTE: Purisma is trademark of Purisma, Inc. XO and the XO logo design are registered trademarks of XO Communications, Inc.

All other brands are the property of their respective owners.

Source: Purisma, Inc.
Web Site: www.purisma.com