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jcsuperb
This is Jose Castro, Channel Manager with Superb Internet Corp. I've been asked in many occasions to write an article that focuses more on the marketing side of things. I personally started out in the Marketing Department while working for a reputable Managed Services Hosting provider and my responsibilities (at that time - 5 years ago) included: writing market segmentation papers, researching several verticals (specific verticals) and assisting various marketing efforts to attract enterprise level clients.
"It is another day. You are spending countless hours setting up multiple advertising campaigns, only to get limited results, that barely average out into a profit."
It's great to see the sales coming into your website isn't? However, do you really know what advertising efforts are generating sales? If not, please keep on reading. At the end of this article you will: a) Convince yourself to track your advertising efforts and b) Implement one as soon as possible using the information presented below.
Tracking online advertising campaigns:
There are several ways of tracking your online advertising efforts. This article will focus on what I believe is the most convenient way to do it. I believe in outsourcing. While you can build an online tracking system, you would highly benefit from buying a product that will produce key marketing intelligence "out of the box". When you think of launching a new online advertising campaign, your efforts and more importantly your results will depend on whether or not you measure how effective your ad campaign is. As a marketer, your ability to successfully analyze and optimize the following critical factors WILL determine if you succeed or fail online.
-Action Generated
-Conversion Ratio
-Sales Generated
-Cost Per Sale
-Total Amount Invested
-ROI (Return of Investment)
There are several more metrics. The more you information you can get the more you will be able to optimize your online advertising efforts.
Not impressed yet? Well, keep on reading. My objective is to help you save hundreds of dollars or thousands and optimize your online marketing initiatives.
In order to be able to track your advertising efforts I recommend buying software that guarantees results.
Solutions:
1: AdWatcher
Price $19.95 per month
Full featured Demo
Free Installation
Web Site: http://www.adwatcher.com/
2: DynaTracker
Price $67
Installation free
Trial/Guarantee 90 day money-back guarantee
Web Site: http://www.dynatracker.com
3: ProAnalyzer
Price $97
Installation free
Trial/Guarantee 1 year guarantee
Web Site: http://www.proanalyzer.com/
4: AdMinder
Price $19.95 per month
Trial/Guarantee Free one month trial (no obligation)
Demo available
Web Site: http://www.adminder.com/
5: HyperTracker
Price $14.95 per month (if paid yearly)
$16.95 per month (if paid 6-monthly)
$19.95 per month (if paid monthly)
Trial/Guarantee 30 days money-back guarantee
Demo available
Web Site: http://www.hypertracker.com
Track your advertising. This is the most important factor in your advertising campaign. If you do not know what advertising efforts are producing results, you can literally loose thousands of dollars per year in poor advertising efforts. You need to know what advertising campaigns pay off and find out what advertising efforts produce the most ROI (Return On Investment).
The message you expose to a potential client is ignored, 2 out of 3 times. This is bad news to you, especially if you are not tracking how effective your advertising campaign is. But wait, there are more compelling arguments as to why you should track your advertising campaign. Knowing this means: You will need to run over 20 advertising campaigns before a potential client turns into a paying client. As a result you have to expose your message a number of times (to be able to generate a sale). Consequently, if you run your advertising campaign on a web site that does not generate any sales (you might not know this yet), you will continue spending thousands of dollars and never generate a single sale.
If you require any help or have any questions about how to effectively monitor the success of your advertising campaign, feel free to contact me at your convenience.
Thank you for reading,
Jose Castro - Channel Manager, Superb Internet Corporation
JCastro@Superb.Net
1-888: 1.888.354.6128 x 208
ICQ: 267648779 - MSN: perupoint@hotmail.com
"It is another day. You are spending countless hours setting up multiple advertising campaigns, only to get limited results, that barely average out into a profit."
It's great to see the sales coming into your website isn't? However, do you really know what advertising efforts are generating sales? If not, please keep on reading. At the end of this article you will: a) Convince yourself to track your advertising efforts and b) Implement one as soon as possible using the information presented below.
Tracking online advertising campaigns:
There are several ways of tracking your online advertising efforts. This article will focus on what I believe is the most convenient way to do it. I believe in outsourcing. While you can build an online tracking system, you would highly benefit from buying a product that will produce key marketing intelligence "out of the box". When you think of launching a new online advertising campaign, your efforts and more importantly your results will depend on whether or not you measure how effective your ad campaign is. As a marketer, your ability to successfully analyze and optimize the following critical factors WILL determine if you succeed or fail online.
-Action Generated
-Conversion Ratio
-Sales Generated
-Cost Per Sale
-Total Amount Invested
-ROI (Return of Investment)
There are several more metrics. The more you information you can get the more you will be able to optimize your online advertising efforts.
Not impressed yet? Well, keep on reading. My objective is to help you save hundreds of dollars or thousands and optimize your online marketing initiatives.
In order to be able to track your advertising efforts I recommend buying software that guarantees results.
Solutions:
1: AdWatcher
Price $19.95 per month
Full featured Demo
Free Installation
Web Site: http://www.adwatcher.com/
2: DynaTracker
Price $67
Installation free
Trial/Guarantee 90 day money-back guarantee
Web Site: http://www.dynatracker.com
3: ProAnalyzer
Price $97
Installation free
Trial/Guarantee 1 year guarantee
Web Site: http://www.proanalyzer.com/
4: AdMinder
Price $19.95 per month
Trial/Guarantee Free one month trial (no obligation)
Demo available
Web Site: http://www.adminder.com/
5: HyperTracker
Price $14.95 per month (if paid yearly)
$16.95 per month (if paid 6-monthly)
$19.95 per month (if paid monthly)
Trial/Guarantee 30 days money-back guarantee
Demo available
Web Site: http://www.hypertracker.com
Track your advertising. This is the most important factor in your advertising campaign. If you do not know what advertising efforts are producing results, you can literally loose thousands of dollars per year in poor advertising efforts. You need to know what advertising campaigns pay off and find out what advertising efforts produce the most ROI (Return On Investment).
The message you expose to a potential client is ignored, 2 out of 3 times. This is bad news to you, especially if you are not tracking how effective your advertising campaign is. But wait, there are more compelling arguments as to why you should track your advertising campaign. Knowing this means: You will need to run over 20 advertising campaigns before a potential client turns into a paying client. As a result you have to expose your message a number of times (to be able to generate a sale). Consequently, if you run your advertising campaign on a web site that does not generate any sales (you might not know this yet), you will continue spending thousands of dollars and never generate a single sale.
If you require any help or have any questions about how to effectively monitor the success of your advertising campaign, feel free to contact me at your convenience.
Thank you for reading,
Jose Castro - Channel Manager, Superb Internet Corporation
JCastro@Superb.Net
1-888: 1.888.354.6128 x 208
ICQ: 267648779 - MSN: perupoint@hotmail.com
jasontd
That is really great info 
Another geat way at a reasonable price to see all activity and setup is Urchin.
Marketing Professionals
Capture the most conversions at the lowest possible cost. Maximize ROI on ad spending and find out which ads, keywords, search engines, referrals, and email blasts deliver the highest quality traffic.
Target high return regional markets and market segments.
Test creative in ads, emails, and on your website.
Find out more at http://www.urchin.com
Another geat way at a reasonable price to see all activity and setup is Urchin.Marketing Professionals
Capture the most conversions at the lowest possible cost. Maximize ROI on ad spending and find out which ads, keywords, search engines, referrals, and email blasts deliver the highest quality traffic.
Target high return regional markets and market segments.
Test creative in ads, emails, and on your website.
Find out more at http://www.urchin.com
mikebaker
For independent reviews on the companies that you listed and 5 more i recommend you visit: http://www.trackingsoftwarereviews.com They helped me make a valuable decision about what ad tracker to use!
etechsupport
ROI of online advertisment is significantly much higher than the actual sales hence I am more interested to know how to track those untracked sales as no software are that much competent to track the actual ROI.
dasp
You'll always have untracked sales. The ROI systems will only provide you with best estimates but that is still useful for making decisions. You can spend a lot of time trying to anaylze the untracked sales but you will need to ask yourself it the amount of time and effot is really worth it.