Opt-in Marketing Software Latest Addition to Hostway's High End Hosting Features
GotCompany(TM) Inc. - parent company of GotMarketing(TM), the industry-leading provider of self-service, permission- based e-mail marketing software -- and Hostway Corporation, a leading provider of hosting and other managed services, announced a partnership that will offer permission based email marketing solutions to Hostway's 300,000 customer base.
Hostway will integrate GotMarketing's Campaigner into its award-winning suite of value-added services, enabling customers to create and deliver a wide variety of email communications targeted directly to their opt-in, permission- based contact lists. Online businesses and retailers now have the opportunity to implement advanced email strategies with immense potential to boost site traffic and online sales.
Hostway customers can also capitalize on Campaigner's integrated opt-in list building tools to grow their contact lists, increasing the scope and efficacy of their communications. These tools also function to capture data such as customer demographics, allowing users to track and react to consumer behavior. In addition, access to advanced reporting tools provides detailed analysis of viral and click-through behavior. This gives online merchants the power to evaluate the impact of their email initiatives by measuring the ROI of each campaign.
"Our goal is to not only offer our users superior web hosting services but to strengthen them with online tools which will broaden their customer reach and assist them in succeeding in their business ventures. GotMarketing's Campaigner seamlessly integrates with this objective, giving users the ability to bolster site traffic and sales. In conjunction with our Ecommerce storefront solution, Campaigner will become an invaluable addition to the promotional process of our users," says John Lee, Director of Marketing, Hostway Corporation.
"Hostway is a forward thinking company that understands they must continually drive their technology to stay ahead of customer needs," said Samantha McDougall Director of Sales for GotMarketing. "Aligning GotMarketing's Campaigner with Hostway's high-availability hosting will allow customers to rapidly develop and deploy high-performance email applications with unprecedented ease and deliverability."
About GotCompany Inc.
GotCompany(TM) Inc. is the parent company of GotMarketing(TM), the industry-leading provider of self-service permission-based e-mail marketing software. GotMarketing's Campaigner(R) solution makes it easy to create, launch and evaluate the impact of e-mail campaigns. The Campaigner(R) solution has been successfully implemented by leading Web service providers, enterprise software vendors and corporate clients including AT&T, Bell South, Ford Motor Co., Microsoft bCentral, Oracle Small Business Suite, salesforce.com and Yahoo!. GotCompany Inc. is based in San Jose, California with offices in Montreal and Ottawa, Canada.
About Hostway
Hostway Corporation provides Web hosting and managed technology services to more than 300,000 customers worldwide. Hostway helps individuals, small businesses and large enterprises achieve more value from state-of-the-art Web-based technologies by reducing their complexity and cost. Founded in 1998, Hostway is one of the five largest Web hosting companies in the world with offices in the Americas (Chicago, Tampa and Vancouver), Europe (London and Amsterdam) and Asia (Seoul and Sydney). For more information about Hostway Corporation, please visit <a href="http://www.hostway.com/">http://www.hostway.com/</a> or call 1-888-290-5170.
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<i>Source: GOTMARKETING</i>